Present-Day Beer Ads

Every one in the present-day world associates beer with watching Football games, parties, tailgates, and so many other activities. If you think about it, beer ads and commercials are everywhere announcing their product and promoting concerts, sports, and basically every possible event they can afford. The most known way of beer announcements is during The SuperBowl. Every year this event is known to have the best, most thought out commercials Americans see year-round. Recently, humor has been in the center of these, giving a new perspective towards how people react to jokes. In the 2010 SuperBowl commercial specials, Bud Light aired a commercial called "The Swear Jar". The name gives enough explanation about what goes on. The office scene gives it a familiar face since virtually every American works or knows someone with a desk job. Swearing in the workplace is not acceptable, but by doing so in the commercial, it gives Americans a sense of taboo. Using those words is a mix between being acceptable and frowned upon. Considering them to be somewhat forbidden makes people want to use them more, which in turn makes them want to try the beer related to the words. By airing it on national television, it makes it acceptable in a way and it allows people to think that it's completely normal in our society. The main focus for ads nowadays is desire and anything that can be associated with the feeling. Wanting to do something that is supposed to be wrong or not acceptable is what makes commercials appealing to the present audience, especially those who are in their target range including teenagers and young adults. Rhetoric is present in every commercial, ad, or propaganda we see and "The Swear Jar" commercial for Bud Light is no different.