Logos in the Ads of Beer

All advertisements must use logos to appeal to any viewer, to appeal to the logic of the targeted audience and essentially get into the viewer's head. Beer advertisements are no exception to this trend, and logos can be seen in all of the sources here. First of all, Budweiser's advertising slogan is "King of Beers," appealing to the reader or viewer to have them assume that it must be the best beer, or otherwise it wouldn't be king. It sounds silly and strangely worded, but I believe that is the intent behind the ads. The Bud Light ad with the swear jar uses logos in a similar way: people want this beer so badly, and are so excited to hear that the money from the swear jar goes toward Bud Light, that they are willing to swear in every sentence to contribute money towards the beer. Given the excitement of the entire office towards this beer, it is assumed that the beer is just that good. The Budweiser video ad from the 1960's also uses logos, by bragging about how they put their ingredients right on the label, like no other beer does. Since they are talking about how they put the ingredients right there for you to see, logos is used by assuming that they have nothing to hide, and the display of ingredients makes the beer more distinguished and worth drinking. Logos is consistently used in advertisements, and beer ads make use of logos to convince the viewer that their beer is the best, for various reasons.