This ad for Budweiser beer appeals to Pathos in many ways.
Starting from the saying, “where there’s life…there’s Bud,” this ad presents
the beer as a necessity to a good life. Everything about this ad then supports
the idea of what a good life would look like, and therefore it is appealing to
people’s emotions and imaginations. The typical husband-wife relationship is
pictured, with the man doing his work and the woman pouring the beer for him.
The fact that the woman is pouring the beer from a can into a nice glass is
also an appeal to pathos, because it implies that by drinking this beer, the
couple is living a luxurious lifestyle. The woman is also showing affection to
the man while he sits looking content with himself. Everything about the
picture portrays happiness, thereby suggesting to the audience that drinking
Budweiser will create happiness and an overall good life.
I agree, and I think this ties in with the audience well because it seems that it would be men who this pathos would appeal to most.
ReplyDeleteThis ad does evoke feelings of a good life and a sort of luxurious lifestyle. Speaking of luxurious, did you notice the caption beginning "THE KING'S CREDENTIALS"? Even though it refers to the king of beers (i.e., Budweiser), its placement below the man's face associates the man, his lifestyle, and his drink of choice with royalty.
ReplyDeleteAs you said the ad makers use effective method to target the intended audience. the ad also reflects women inferiority to men in 1960's.
ReplyDeleteI like how you emphasized happiness as the primary "pathos" appeal in this advertisement. However, do you think that the hammer may symbolize the manliness that every man want to be associated with?
ReplyDelete