Monday, October 7, 2013
Budweiser Ad and Style
The Budweiser advertisement from the 1960s is a printed ad with a very distinct style. When you first look at the ad, your eyes are immediately drawn to the beer that is being poured from the ordinary beer can into a more luxurious glass cup. You then look at who is pouring the beer, and are then drawn to the man and woman who take up the majority of the ad. These two figures are close together, representing a traditional, familial relationship. The way the ad is designed represents its two main ideas: the importance of the traditional family lifestyle, and the desire for luxury. Even the words on the ad reflect these ideas. Directly under the Budweiser name it says "where there's life...there's Bud" which suggests the use of this product in everyday life. In the right corner is another written excerpt that beings with "the King's credentials," suggesting royalty and luxury. Advertisements are designed in strategic ways that use important ideals of the time to draw an audience in. Based on the style and composition of this advertisement, the ad is suggesting that the ideals of a luxurious lifestyle and the importance of the family were very important to the American public in the 1960s.
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Although I agree when you say that the ad suggests "the ideals of a luxurious lifestyle and the importance of the family" i think that it also suggests that through drinking budweiser you will be able to have a luxurious life even without a lot of money, and that it will strengthen your relationships.
ReplyDeleteI like the connections you made in this post. I am curious as to what the thought was behind having the man wear a red shirt, and then putting them on a red background. Is their a purpose for that? Also, he is holding a hammer, but it looks like he is working on something that might not even require a hammer. Maybe these are things to consider also?
ReplyDeleteFascinating! I didn't noticed the cup choice in this ad until you pointed it out. I like the two ideas you proposed about this ad, but how would you combine them? Is Bud trying to imply to it's audience that you can live an ordinary life and a life of luxury at the same time by drinking their product? Or are they using two different ideas to appeal to two separate audience groups, a group that values tradition and a group that values luxury?
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